Campaign report
Send sponsors proof of what you delivered.
[Brand] x [Your name]
Campaign report. [Start date] to [end date].
3.2x
ROI multiple. $6,400 EMV on a $2,000 fee.
How it works
- 01Make your copy of the template.
- 02Fill in your numbers when the campaign ends.
- 03Send it within 48 hours, with your next-campaign pitch.
You get: a four-slide report that turns one-off deals into renewals.
How to fill it in
Your copy opens in a new tab. Keep this guide open next to it.
The four slides
Every field is in brackets. Replace with your real numbers. Delete what doesn't apply.
Slide 2: where to find your numbers
The template uses 8 metrics plus audience demographics. Here is where to pull each one.
Open YouTube Studio, then Analytics, then pick your campaign date range.
Open the post or reel, then View Insights.
Open TikTok Studio, then Analytics, then the Content tab, then your video.
Slide 3: how to calculate your ROI
EMV translates your organic performance into what the brand would have paid for the same results through advertising. This is the number that gets you higher rates next time.
Equivalent media value (EMV)
ROI multiple: Total EMV / brand investment. If the brand paid $2,000 and your EMV is $6,400, your ROI multiple is 3.2x.
Cost efficiency benchmarks
Slide 4: the slide that closes repeat deals
Most creators stop at reporting results. The ones who propose next steps close repeat deals.
- 01Top performing contentList your 3 best pieces from the campaign by views or engagement rate. It shows the brand which format worked.
- 02Key learningsWrite 2 or 3 specific sentences. "Reels outperformed static posts by 4x" is useful. "Content performed well" is not.
- 03Recommended next campaignPropose a follow-up with a specific format, timeline and deliverable count. This is your upsell.
Make it count
- 01TimingSend the report within 48 hours of the campaign ending. The creator who sends a professional report first gets remembered.
- 02The magic numberIf your ROI multiple is above 2.0x, bold it. That's the number that gets forwarded to the CMO.
- 03Visual proofInclude screenshots of your top content if the brand asked for specific deliverables.
- 04The real differenceMost creators never send a report at all. The ones who do become the partners brands build annual budgets around.
Tool 07 of 8
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